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Office Depot exec: Mobile is about task-completion rate, not conversion - Mobile Commerce Daily

Office Depot

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Office Depot exec: Mobile is about task-completion rate, not conversion
PALM DESERT, CA – An Office Depot executive at eTail West said that the company views mobile as utility tool to help consumers shop instead of using the medium to drive conversions.
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Dress Barn and Maurice’s exec: Consumers should experience a brand across all channels
PALM DESERT, CA – A Dress Barn and Maurice’s executive at eTail West said that as marketers continue to rely on omnichannel marketing, the trick is to develop unique messaging for each channel to incentivize users to interact across platforms.
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Shoppers using mobile devices in-store spend more
Mobile devices are a key driver of consumer electronics purchases, with 42 percent of those using a mobile device while in-store spending over $1,000, according to a new report from the Interactive Advertising Bureau.
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Tracking mobile offers from eyeball to purchase
A new report from research firm IDC predicts that 86 percent of shoppers will access a retailer's site on their mobile device while shopping in a retail store.
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