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Dunkin? Donuts mobile strategy blooms with new gift cards, offers - Mobile Commerce Daily

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Dunkin? Donuts mobile strategy blooms with new gift cards, offers
Dunkin? Donuts? mobile strategy blooms this spring with new St. Patrick?s Day-themed mobile gift cards and in-app offers throughout the month of March.
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Yogurtland leverages mobile to drive trial for new flavors
Frozen yogurt chain Yogurtland is taking a big scoop of mobile for its new Flavor Quest promotion that includes a new smartphone application and in-store QR codes.
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Holiday Inn Express aims to drive mobile bookings via advertising
InterContinental Hotels Group?s Holiday Inn Express is one of the first brands to advertise on Yelp?s mobile application as part of the company's ongoing effort to drive bookings.
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Mutual of Omaha pushes consumer engagement via mobile
Mutual of Omaha is putting mobile at the forefront of a campaign to promote its upcoming Wild Kingdom Web series. 
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