US ecommerce sales to hit $370B by 2017, fueled by mobile: Forrester - Mobile Commerce Daily

By Staff reports

March 15, 2013

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US ecommerce sales to hit $370B by 2017, fueled by mobile - Forrester
Driven by the proliferation of smartphones and tablets, ecommerce sales in the United States are expected to grow at a compound annual growth rate of 10 percent in the next five years, according to a new report from Forrester Research.
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Kraft’s Philadelphia drives in-store sales with mobile cash back coupons
Kraft brand Philadelphia with Cadbury is helping drive in-store sales for retailers by offering shoppers cash back on their purchases via a mobile application.
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LevelUp’s average transaction at SXSW is $7.87
Mobile users continue to adopt mobile payments for purchases under $10, with LevelUp reporting that approximately 3,000 transactions have been completed so far at the South by Southwest conference with an average sale of $7.87.
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Teva tries geo-targeting to drive shoe sales
Deckers Outdoor Corp.’s Teva shoe brand is placing mobile in the center of a new multichannel campaign to promote a new running shoe. 
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