Convenience has the upper hand over price in mobile retail - Mobile Commerce Daily

By Staff reports

March 19, 2013

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Convenience has the upper hand over price in mobile retail
As retailers continue to up their investments in mobile, they need to be prepared for consumers who increasingly expect to do more than price check via their smartphones and tablets.
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Mobile users deposit more than $40B in checks via smartphones, tablets: Mitek
Consumers are embracing mobile devices for the ease and convenience they bring to everyday activities, such as using smartphones and tablets to deposit more than $40 billion into their accounts by snapping a picture of a check, according to Mitek.
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Julep taps SMS to drive loyalty, sales
Beauty brand Julep is using SMS to build up its Mobile Insider database and enticing them to opt-in with a 50 percent off-offer. 
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Apartments.com ramps up mobile strategy with new Android apps
With its mobile traffic growing 96 percent year-over-year, Apartments.com and sister site RentalHomesPlus.com are both ramping up their mobile strategy with new applications and the enhancement of existing ones.
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