Designing a frictionless mobile loyalty program - Mobile Commerce Daily

By Staff reports

March 21, 2013

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Designing a frictionless mobile loyalty program
For marketers and retailers, loyalty is one of the best ways to drive in-store traffic and bolster mobile sales. However, it will not work without a seamless and enticing incentivized program.
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Banana Republic doles out mobile coupons to incentivize in-store sales
ap Inc.’s Banana Republic is pulling double duty with a new mobile advertising campaign that entices users to shop either in-store or through their mobile devices.
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ING Direct integrates mobile banking with Facebook for added convenience
ING Direct Canada is enabling customers on Facebook to access their bank accounts using a smartphone using the new Orange Snapshot application.
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15pc of users prefer to check financial accounts on smartphones, tablets: study
An increasing amount of consumers are turning to their smartphones and tablets to manage their finances, according to new research from Quicken.
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