Please click here to sign up for Mobile Commerce Daily for free

Retailers leveraging smartphones to deliver hyper-local in-store advertising
As more consumers shop bricks-and-mortar stores with a smartphone in hand, retailers are looking to offer location services such as indoor mapping tied to local inventory and, ultimately, their own in-store mobile advertising networks.
Please click here to read the entire story on Mobile Commerce Daily

Dean & Deluca pushes products via commerce-enabled iPhone app
Dean & Deluca is encouraging consumers to discover a new way to shop with a new iPhone application that lets them browse and buy a selection of artisanal and gourmet food.
Please click here to read the entire story on Mobile Commerce Daily

Nothing Bundt Cakes bakery serves geo-targeted mobile ads to drive in-store traffic
Nothing Bundt Cakes saw a 55 percent engagement rate for a recent mobile advertising campaign using store locator, driving directions and click-to-call functionality to drive in-store traffic.
Please click here to read the entire story on Mobile Commerce Daily

Location-based SMS offers trigger 37pc of consumers to buy
A pilot SMS program in the Easton Town Center in Columbus, OH points to location and SMS as being catalysts to driving in-store traffic.
Please click here to read the entire story on Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free