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Macy?s, Walgreens circulars get the mobile treatment
Starting this week, users of several newspaper mobile applications can easily access sales information from nearby retailers such as Macy?s and Walgreens via the new Find & Save program.
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American Express mobile advertising campaign generates 95 percent view-to-completion rate
NEW YORK ? An American Express executive at the 2013 IAB Mobile Marketplace last week said that a campaign with SessionM created a value exchange between the brand and consumers, but also highlights the labor challenges in developing bespoke mobile advertising units.
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Buffalo Wild Wings mobile campaign increases purchase intent by 45pc
NEW YORK ? A Buffalo Wild Wings case study that was presented at the 2013 IAB Mobile Marketplace last week points to a big opportunity for using mobile to increase purchase intent.
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Vitacost bolsters sales via tablet-optimized site
Vitacost has rolled out a tablet-optimized site as part of the company?s ongoing push to create a streamlined and seamless mobile shopping experience. 
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