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Outback Steakhouse drives in-store traffic, reinforces brand awareness with mobile site - Mobile Commerce Daily

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Outback Steakhouse drives in-store traffic, reinforces brand awareness with mobile site
Outback Steakhouse is cementing its position in the mobile space with an optimized site that intends to build brand awareness and, ultimately, drive traffic to nearby locations.
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Wells Fargo puts mobile banking at center of new marketing campaign
Wells Fargo has launched a multichannel marketing campaign that aims to educate consumers on the benefits of mobile banking.
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TripAdvisor redesigns mobile app with larger photos, simpler navigation
TripAdvisor has revamped its mobile application across a variety of platforms with a more interactive interface that aims to engage the company?s mobile community in all phases of their travel experience. 
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Sony leverages mobile for interactive campaign to drive Hotel Transylvania DVD sales
Sony Pictures Home Entertainment?s mobile campaign for the Hotel Transylvania DVD release saw 8,900 users tap to purchase the DVD or download the app.
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