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Bank of America exec: Mobile payments need to create value before coming to market - Mobile Commerce Daily

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Bank of America exec: Mobile payments need to create value before coming to market
NEW YORK – A Bank of America executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that if consumers use their smartphones to pay for goods and services, marketers need think beyond the tap to drive mobile payment adoption.
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Walgreens exec: Driving mobile interactions helps increase overall digital engagement
NEW YORK – A Walgreens executive speaking at the Mcommerce Summit, which was sponsored by Mobile Commerce Daily, said that by focusing on increasing mobile and tablet engagement levels, this helps drive the retailer’s overall digital engagement level.
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Priceline exec: 60pc of mobile users book a hotel within 20 miles
NEW YORK – A Priceline executive at the MCommerce Summit: State of Mobile Commerce 2013 conference said that the company's mobile product offering is positioned to tap into late-night, last-minute consumers.
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Design Within Reach exec: Smartphones are for utility, tablets are for discovery
NEW YORK – A Design Within Reach executive at the MCommerce Summit: State of Mobile Commerce 2013 conference said that there are differences in how devices are used for utility and discovery purposes.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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