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66pc abandon mcommerce purchases because of issues at checkout - Mobile Commerce Daily

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66pc abandon mcommerce purchases because of issues at checkout
Mobile commerce is growing, with 68 percent of smartphone and tablet owners having attempted to make purchases on their device. However, problems during the payment process have forced 66 percent to abandon their transactions, according to a new report from Jumio.
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Macy?s exec: Mobile amplifies multichannel, multiscreen marketing
NEW YORK ? A Macy?s executive at the 2013 MMA Forum said that over the years, mobile has made a significant impact in the retailer?s day-to-day initiatives, including its mobile app, QR code, augmented reality and real-time buying efforts.
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87pc of Auntie Anne?s, Coca-Cola campaign users saved promotion for later: Sparkfly exec
NEW YORK ? A Sparkfly executive at the 2013 MMA Forum said that a mobile advertising campaign last year with Millennial Media, Auntie Anne?s and Coca-Cola resulted with the majority of participants choosing to save an offer for later redemption rather than using it on the spot.
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ShopSavvy revamps app to put bigger focus on product discovery
Mobile shopping application ShopSavvy has been revamped to put a bigger focus on product discovery to help both in-store and at-home users find new products. 
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