ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

MasterCard exec: Mobile wallets are about experiences, not payments - Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free

MasterCard exec: Mobile wallets are about experiences, not payments
NEW YORK ? A MasterCard executive at the 2013 MultiScreen Summit said focusing on payments is only the beginning of the consumer journey for mobile and digital wallets to take off.
Please click here to read the entire story on Mobile Commerce Daily

Citi exec: Mobile gives TV a direct action
NEW YORK ? A Citi executive at the 2013 MultiScreen Summit said that while TV can still be used by marketers for branding purposes, enabling a mobile call-to-action gives consumers a way to act on the spot.
Please click here to read the entire story on Mobile Commerce Daily

Boy Scouts embrace mobile POS to drive fundraising efforts
The Boy Scouts are going mobile, with scouts using a small accessory that plugs into a smartphone to process credit card payments for purchases of Camp Masters Popcorn.
Please click here to read the entire story on Mobile Commerce Daily

Meredith exec: Mobile innovation will be driven by solving consumer problems
NEW YORK ? A Meredith executive at the 2013 MultiScreen Summit said that innovation in the mobile space will need to solve consumer problems in a contextually-relevant way.
Please click here to read the entire story on Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free