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Victoria?s Secret drives back-to-school hype via mobile - Mobile Commerce Daily

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Victoria?s Secret drives back-to-school foot traffic via mobile
Victoria?s Secret Pink is giving its mobile application users exclusive access to an in-store back-to-school event taking place at 300 stores next month. 
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87pc of retailers investing more in mobile email this year: Shop.org/Forrester
The majority of top retailers either are using or have plans to implement mobile email tactics in 2013, according to a new report from Shop.org and Forrester Research. 
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Sumotext exec claims marketing trumps donations with SMS
NEW YORK ? A Sumotext executive at Mobile Commerce Daily?s fourth annual Nonprofit Mobile Day said that nonprofits should focus on the marketing aspect of SMS instead of solely relying on the medium to collect donations. 
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Paystik exec: Traditional channels are becoming less effective for nonprofit fundraising
NEW YORK ? An executive from Paystik at Mobile Commerce Daily?s Nonprofit Mobile Day said that 24 percent of willing donors would have donated if the donation process was easier. 
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