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The difference in marketing mcommerce to men and women - Mobile Commerce Daily

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The difference in marketing mcommerce to men and women
Mobile commerce continues to rake in greater amounts of revenue for retailers. Marketers looking to grab a bigger piece of mobile should split up their efforts to target men and women differently because of their contrasting shopping behavior. 
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IKEA entices potential consumers with augmented reality
IKEA will be enhancing the shopping experience with new augmented reality features in its mobile application for the 2014 catalog. 
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U.S. Bank drives mobile payments strategy with Square integration
In a move to drive its mobile payments strategy, U.S. Bank is integrating with the Square digital wallet enabling users to fund payments made via the mobile application from their bank account. 
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AAA broadens its services by integrating its membership card with Passbook
AAA members are now able to access AAA membership discounts via Apple?s Passbook. 
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