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Will brands latch on to post check-in foursquare ads? - Mobile Commerce Daily

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Will brands latch on to post check-in foursquare ads?
Toys 'R' Us and Diageo are among a handful of brands that are testing a new mobile ad format from foursquare that doles out ads to consumers after in a move from the check-in application to separate itself from its competitors. 
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Best Western mobile ad campaign generates 0.95 CTR
Best Western is relying on location-based mobile advertising to target potential bookers near airports or competitors’ locations. 
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Jamba Juice’s new loyalty program taps mobile for valued-added rewards
Jamba Juice Company is planning to launch a new loyalty program, My Fruitful Rewards, to let consumers easily earn rewards at Jamba Juice stores. 
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Build-A-Bear brings products to life via mobile game
Build-A-Bear Workshop has launched the mobile game Bear Valley to let consumers interact with bears in a new way. 
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