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Target builds mobile momentum via in-store promotions, video
Target has launched two new marketing initiatives to drive downloads of its mobile application that also educate consumers about the benefits of mobile shopping. 
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Shopkick extends reach into mcommerce with in-app purchasing from major retailers
Shopping application shopkick now enables consumers to earn rewards for in-app purchases from retailers such as Old Navy, Best Buy and Macy?s in addition to being rewarded for walking into a physical store. 
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MasterCard, Kalixa Group, DeviceFidelity partner for mobile wallet initiative
MasterCard, Kalixa Group and DeviceFidelity are all working to launch the moneto mobile wallet in Britain to streamline mobile payments for consumers. 
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Eat24 offers mobile ordering with mPOS for restaurants
Mobile food delivery service Eat24 is rolling out a new mobile and desktop point-of-sale and management system for restaurants to help simplify the ordering system as volume continues to grow. 
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