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Beyond bookings: How hotels can take mobile to the next level
The online travel industry is one of the sectors that mobile has hit the hardest as bookings made from smartphones and tablets continue to grow. However, it seems that many hotel brands are missing out with mobile by not leveraging more sophisticated guest services features.
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Walgreens tests closed-loop mobile coupons delivered via PRIMP app
Walgreens and Duane Reade stores in New York are testing a new mobile coupon program enabling marketers to tie in-app offers directly to in-store purchases.
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News America Marketing plugs NFC for in-store mobile campaigns
News America Marketing has launched an on-shelf retail program that uses near-field communication to deliver mobile coupons to consumers. 
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Kmart enhances on-the-go shopping with Pay in Store option
Kmart is enhancing the on-the-go shopping experience by enabling mobile users to reserve items online via their smartphone and pay in-store.
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