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Gap bets big on mobile with user-generated Tumblr campaign - Mobile Commerce Daily

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Gap bets big on mobile with user-generated Tumblr campaign
Gap is fueling a massive fall marketing campaign with what the brand claims to be the first takeover of Tumblr?s newly-launched mobile ad products.
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Google Wallet makes risky move by removing gift, loyalty card support
Google recently sent out an email to Google Wallet users informing them that the service will be removing gift and loyalty cards from the mobile application on Aug. 21. This move may be harmful for the slow consumer adoption of Google Wallet.
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American Express, Chase strengthen ties with Isis to mobilize payment services
American Express and Chase have announced that they will be furthering their partnership with Isis and offering their consumers new ways to make payments via the mobile wallet.
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31pc of Gen Y has pad a bill via mobile: report
Mobile device ownership and use are changing how consumers pay bills, with 31 percent of Gen Y having paid a bill via a smartphone or tablet, according to a new survey from Western Union.
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