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Buy Now beats Shop Now in driving conversions: Rue La La
Flash retailer Rue La La is aiming to significantly differentiate itself this holiday season by making multiple tweaks and alterations to the creative within the company?s mobile application with initial results increasing conversions 35-40 percent.
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88pc of millennials to use mobile for holiday shopping: Google
Millennials will be a big driver of online and mobile shopping this holiday season, with 88 percent of all millennial smartphone owners planning to use their devices for holiday shopping this year compared to 76 percent of all smartphone owners, according to a new report from Google. 
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NBA teams trigger last-minute seat upgrades
National Basketball teams the Brooklyn Nets, Sacramento Kings and Detroit Pistons are rolling out in-application features that encourage consumers to upgrade their seats for discounted prices. 
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Tria exec: Responsive design caused conversion rates to drop
LITCHFIELD PARK, AZ ?A Tria Beauty executive at the Mobile Shopping Fall Summit said that while responsive design can be a good first step for a mobile site, the format actually caused the online retailer?s conversion rates to drop 50 percent.
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