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Macy?s harnesses holiday spirit via mobile to drive in-store traffic
Macy?s continues its run as a leader in mobile by adapting a favored smartphone activity ? sharing photos ? for its signature annual holiday campaign.
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SessionM exec: Rewards alone will not drive mobile loyalty
NEW YORK ? A SessionM executive at the ad:tech New York 2013 conference said that simply relying on a reward to lure a consumer to click on a mobile advertisement is only half of the mobile advertising equation.
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Denny?s boosts QR code, augmented reality strategy with social campaign
Restaurant chain Denny?s is continuing to rely on augmented reality and QR codes with Warner Bros. "The Hobbit" this holiday season with a campaign that integrates social media to encourage consumers to participate. 
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Lindt sees 237pc jump in mobile revenue with streamlined checkout
Premium Swiss chocolate manufacturer and retailer Lindt & Sprungli USA recently launched a redesigned Web site that leverages responsive design to streamline checkout for mobile users.  

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