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H&M fires up in-store experience to bolster SMS, email databases
H&M is pulling double duty in building up both its email and SMS databases with a new in-store initiative that doles out instant coupons in exchange for signing up for alerts from the retailer.
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Thanksgiving Day, paid search deliver mobile holiday joy to retailers
Mobile sales reached 26 percent of online sales on Thanksgiving Day ? the highest percentage for the holiday weekend and Cyber Monday ? making it one of the big mobile success stories so far this holiday season. Another is paid search, with the percentage of clicks coming from mobile devices rushing past last year?s numbers to top out at 44 percent. 
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Mama Fu taps social media to supercharge mobile loyalty program
Restaurant chain Mama Fu's Asian House has taken its loyalty program to the next level with mobile and social integration to cater to tech-savvy customers.
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Bagger Dave?s rewards mobile customers with instant win opportunities
Michigan-based restaurant chain Bagger Dave?s Freshly-Crafted Burger Tavern has launched a rewards campaign to better understand its consumers while offering them the chance to win exciting prizes.
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