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Target leads mass merchants in driving holiday strategy via Twitter - Mobile Commerce Daily

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Target leads mass merchants in driving holiday strategy via Twitter
Target is pushing the envelope with Twitter this holiday season with a strategy that revolves around the retailer’s Cartwheel deal application.
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HotelTonight exec: Mobile will enable predictive marketing
As mobile continues to grow, retailers will need to preemptively react to consumers needs, according to industry experts who participated in a Mobile Commerce Daily webinar yesterday.
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Sephora’s Black Friday mobile sales spike 300pc YOY
Mobile played a big role for Sephora this past weekend thanks to more personalized mobile tools that the retailer has rolled out this year that make consumers feel more comfortable buying from their smartphones and tablets. 
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Digital goods sales drop as mobile subscription-based services gain traction: report
Although more consumers are shopping from their mobile devices, sales of digital goods such as individual video and music downloads is down as consumers rely more on their smartphones and tablets as a primary way to access entertainment, according to a new study from MEF. 
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New York City retailers to leverage social Wi-Fi to drive traffic
Starting Dec. 15, New York city merchants will be able to interact with consumers via a new Wi-Fi service that helps draw in-store traffic with geo-targeted ads.
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