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Mobile makes over window displays as marketers move on from QR codes
As marketers increasingly turn to window displays to boost mobile engagement, connected glass and social media are pushing mobile bar codes out of the picture for retailers.
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Maybelline polishes Thailand base with exclusive mobile gifts
L'Oreal brand Maybelline is launching limited-time flash sales of exclusive products in Thailand, working with the Line social networking application to increase its mobile commerce presence in that country. 
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The Confectional leverages mPOS to gain insight on shopping habits
Seattle bakery The Confectional is now able to better understand its customers and stock its stores after switching over to a mobile point-of-sale system.
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Hickory Farms boosts holiday strategy with Facebook instant-win sweepstakes
Specialty food and gift retailer Hickory Farms is boosting its holiday marketing strategy with a Facebook sweepstakes offering daily instant prizes as a way to drive consumers back to its newly mobile-optimized Web site. 
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