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Toys “R” Us chats up mobile users to drive holiday gifting - Mobile Commerce Daily

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Toys “R” Us chats up mobile users to drive holiday gifting
Toys “R” Us is yet again making it easier to shop on-the-go this holiday season, with a redesign of its mobile application and a new ad campaign that leverages voice recognition to recommend gifts.
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PayPal boosts mobile gift cards strategy with ePay partnership
PayPal is making a bigger push into mobile gift cards by partnering with ePay, a prepaid payments processor that powers digital gift codes.
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25pc of airlines now accept mobile payments: report
The percentage of airlines that accept mobile payments has grown significantly in the past year and is only expected to grow more as consumers depend on their tablets and smartphones to buy airfare tickets, according to a new report from WorldPay.
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Paxti’s Pizza’s mobile loyalty program drives frequency, spending
Upscale pizza chain Paxti’s Pizza began leveraging a new mobile loyalty program earlier this year, resulting in a 30 percent increase in check orders from the brand’s active loyalty members.
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