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CVS, Walgreens drive post-holiday engagements via mobile to deepen relationships - Mobile Commerce Daily

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CVS, Walgreens drive post-holiday engagements via mobile to deepen relationships
CVS/pharmacy and Walgreens targeted mobile-wielding shoppers this holiday season, turning their focus post-Dec. 25 to printing photos, including ones shot with customers' smartphones.
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Sears pivots brand focus to membership with mobile as linchpin
As Sears Holdings Corp. continues to shift its focus to being more of a membership-driven retailer, mobile is playing a key role in enhancing member engagements in store and online.
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MasterCard crowdsources #PricelessNewYears via mobile, social
MasterCard is crowdsourcing its New Year’s Eve campaign by asking consumers to contribute their priceless moments via Facebook, Twitter and Instagram.
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75pc of John Lewis’ Christmas traffic stems from mobile
British department store chain John Lewis saw quite the uptick in mobile sales over Christmas with around three-quarters of its site’s traffic stemming from mobile.
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