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QVC streamlines mcommerce, social with app update - Mobile Commerce Daily

QVC

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Why mobile commerce must not turn into ecommerce lite
The pressure to create stripped-down mobile versions of ecommerce sites is unrelenting. The logic goes that the site or application is easier to load with less imagery and better to navigate with fewer calls to action. But that misses the point about mobile commerce.†
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QVC streamlines mcommerce, social with app update
QVC's recent application revisions focus on simplifying and speeding up mcommerce and broadening video viewing and social media sharing.
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Procter & Gamble drives mobile wallet adoption via print ad
Procter & Gamble is drilling the benefits of mobile coupons into consumersí minds through a new ad that leverages the brandís massive newspaper efforts.
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Grouponís mobile platform makes up 50pc of Q3 transactions
Groupon has had a great year in mobile, with 50 percent of its quarter-three transactions stemming from mobile and its mobile consumers being more engaged than desktop consumers.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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