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Swiping trumps tap-and-pay in building mobile commerce trust
Despite the expected growth in contactless payments, swiping a credit card through a mobile point-of-sale system will remain the dominate way merchants process mobile transactions in 2014.
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MAC Cosmetics crafts mobile campaign to drive sales
MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand's SMS program.
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Better retail-branded apps translate to higher holiday sales: report
Retail-branded apps are slowly climbing the ladder of omnichannel commerce with more transactions over the past holiday season, according to a recent report from Baynote.
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Enchanted Life styles mobile site for beauty and home
Enchanted Life's new mobile Web site seemingly sells balance and simplicity along with beauty products for men, women and children and boutique candles and fragrances for the home. 
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