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Zappos sees Android conversions on the rise with catered UI - Mobile Commerce Daily

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Zappos sees Android conversions on the rise with catered UI
NEW YORK—A Zappos executive at Mobile FirstLook: Strategy 2014 said that the company is experiencing a surge in Android conversions after attacking the OS with a unique strategy separate from iOS. 
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Lowe’s exec: Mobile to shake off outsider status in 2014
A Lowe’s executive who delivered a keynote presentation at Mobile Marketer's Mobile FirstLook: Strategy 2014 conference yesterday said that one of the big developments for 2014 will be the maturation of mobile. 
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Rue La La exec: Prioritize mobile tactics based on core business goals
NEW YORK—A Rue La La executive at Mobile FirstLook: Strategy 2014 said that with so many exciting possibilities in mobile, brands should prioritize based on key company goals instead of chasing new fads.
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Mobile search drives in-store traffic and accelerates buying intent
NEW YORK - Mobile search and mobile SEO push publishers, brands and retailers into the forefront, bring consumers into stores and boost sales, according to executives at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference Wednesday. 
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