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Papa John’s spearheads mobile Web for gift card sales - Mobile Commerce Daily

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Papa John’s spearheads mobile Web for gift card sales
Papa John’s is staying a step ahead of the curve with a new marketing program that lets consumers buy and customize gift cards through a mobile Web site. 
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McDonald’s doubles down on mobile couponing efforts via branded app
McDonald’s is expanding its mobile couponing effort through a branded application by rolling out a new round of pilot programs in California and Nevada. 
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Westport Big & Tall targets mobile visitors with mcommerce site
Connecticut-based retailer Westport Big & Tall has launched a mobile version of its Web site along with a tablet version to accommodate the increasing traffic from mobile devices.
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Greggs ditches tradition with loyalty, payments app
Greggs, one of the largest bakery chains in the United Kingdom, is testing a new mobile rewards application that merges its loyalty program and payments to update traditional in-store processes.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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