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Is mobile failing at driving in-store traffic? - Mobile Commerce Daily

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Is mobile failing at driving in-store traffic?
With light foot traffic dragging down retail sales over the holidays even as mcommerce continues to grow, retailers are clearly struggling with effectively tapping mobile to bring customers into their stores.†
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Starbucks inches in on 5M mobile weekly transactions
Starbucks continues to see an uptick in consumers using their mobile devices to pay for food and drinks with 10 million active application users, the company revealed during its first-quarter 2014 results.
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KLM highlights 3D design in first iPad booking app
KLM Royal Dutch Airlines has released its first iPad booking application, featuring a three-dimensional design that takes a new approach to searching and booking flights.
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Fresh Express encourages healthy eating with Salad Swap app
Fresh Express is starting the year off with a 30-Day Salad Swap challenge for consumers, asking them to download to make healthy changes in their lives in exchange for money-saving coupons.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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