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Race to own the retail receipt unlocks mobile loyalty, coupon opportunities - Mobile Commerce Daily

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Race to own the retail receipt unlocks mobile loyalty, coupon opportunities
As retailers increasingly view the in-store experience as the next big push for hypertargeted mobile initiatives, the paper receipt is playing a bigger role in spurring loyalty and repeat customers. 
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Dunkin’ Donuts scales mobile loyalty program to drive payments volume
Following a test in several markets over the past few months, Dunkin’ Donuts is taking its new DD Perks loyalty program national in a move that could have a big impact on the volume of mobile payments.
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Personalization key for Valentine’s Day mobile shopping: report
Both men and women are looking for personalization on mobile this Valentine’s Day, with 73 percent of men and 78 percent of women citing personalization as crucial for mobile engagement, according to a recent study from Maxymiser.
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HotelTonight drives app downloads via incentive-based mobile ads
HotelTonight is trying to tap into mobile gaming to drive consumers towards its mobile application by offering credit for new downloads.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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