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Sports and entertainment venues flock to beacons for commerce opportunities- Mobile Commerce Daily

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Sports and entertainment venues flock to deploy beacons for sales, engagement
As beacon technology picks up speed for marketers, outdoor venues such as sports stadiums and theme parks are among the first to deploy the Bluetooth technology to deliver geolocated, personalized deals and messaging.
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Airport Subways, Starbucks deliver offers via app-based local marketplace
Areas S.A., which operates airport and shopping center locations of Subway, Starbucks and other fast-food brands, is planning to deliver mobile offers and promotions to on-the-go consumers as a way to drive traffic and loyalty.
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Clutch aims to standardize loyalty redemption via bar code technology
Deal aggregator application Clutch is equipping bar code scanning capabilities into its app to help streamline the coupon redemption process.
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Hamilton Jewelers ‘pins’ down mobile in Valentine’s Day sweepstakes
Hamilton Jewelers is building buzz around Valentine’s Day sales with a new campaign that ties together Pinterest with a mobile catalog application.
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