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Victoria’s Secret links digital, real-world scavenger hunt via image recognition - Mobile Commerce Daily

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Victoria’s Secret links digital, real-world scavenger hunt via image recognition
Victoria’s Secret continues to lead the pack in retailers leveraging mobile applications for more than just shopping with a new spring break campaign that layers image recognition and games on top of commerce features.
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Belk triggers social, SMS engagement with photo-sharing sweepstakes 
Southern department chain Belk is ramping up its social media initiatives and SMS opt-ins with a new marketing campaign that gives couples the chance to win money towards their wedding. 
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Ticket Liquidator integrates Google Wallet to speed up ticket purchases
Ticket Liquidator has integrated Google Wallet as a payment option to help consumers easily purchase tickets on mobile devices.
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RetailMeNot sweetens app downloads with Valentine’s Day-themed contest
RetailMeNot is driving new downloads of its mobile application with a Valentine’s Day themed sweepstakes that gives consumers the chance to win a number of prizes.
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