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MasterCard, PayPalís Venmo hit on geolocation to drive mobile payments - Mobile Commerce Daily

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MasterCard, PayPalís Venmo hit on geolocation to drive mobile payments†
With mobile payments growth progressing slowly thanks to ongoing security concerns and a lack of consumer enthusiasm, MasterCard and PayPal's Venmo are taking a different route to the top by focusing on geolocation.†
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Ace Hardware debuts first app for loyalty, product research
Ace Hardware is making its first foray into applications with an iPhone app that stores a digital version of loyalty cards and pushes in-store and online commerce.
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Dunkiní Donuts partners with Orlando Magic for local mobile offers
Dunkiní Donuts is using a mobile offer for free coffee to help make customers aware of the location services inside its application and to support its sponsorship of basketball team Orlando Magic.†
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Cako Bakery personalizes shopping experience with mPOS
Cako Bakery has implemented a comprehensive mobile technology to personalize the in-store experience and increase customer loyalty.
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