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How mobile helps QVC own social shopping
SAN ANTONIO, TX - A QVC executive speaking at eTail West 2014 explained how the multichannel retailer tackles social shopping with a controlled Web and mobile platform.
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McDonald?s chalks up 65pc offer redemption rate via mobile
McDonald?s chalked up a 65 percent offer redemption rate through mobile devices during a seven-week campaign that ran this winter in Switzerland.
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Alex and Ani exec: Personalization extends across channels for retargeting halo effect
SAN ANTONIO, TX - An Alex and Ani executive at eTail West 2014 said that the company leverages data from all of its channels to create personalized, customized experiences for consumers.
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