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How mobile helps QVC own social shopping - Mobile Commerce Daily

QVC

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How mobile helps QVC own social shopping
SAN ANTONIO, TX - A QVC executive speaking at eTail West 2014 explained how the multichannel retailer tackles social shopping with a controlled Web and mobile platform.
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McDonald’s chalks up 65pc offer redemption rate via mobile
McDonald’s chalked up a 65 percent offer redemption rate through mobile devices during a seven-week campaign that ran this winter in Switzerland.
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Alex and Ani exec: Personalization extends across channels for retargeting halo effect
SAN ANTONIO, TX - An Alex and Ani executive at eTail West 2014 said that the company leverages data from all of its channels to create personalized, customized experiences for consumers.
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Tilly’s sees 40pc increase in mobile conversion after site revamp
SAN ANTONIO, TX - A Tilly’s executive at eTail West said that implementing mobile features such as autosuggest and product recommendations increased conversion rates on the channel as well as time spent on the site.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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