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Express profits from extending online offers in-store via mobile - Mobile Commerce Daily

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Express profits from extending online offers in-store via mobile
Express is doubling down on mobile in-store offers to drive sales across channels while at the same time attracting new customers.
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Macy’s scores on tablet shopping with digital spring catalog
Macy’s new tablet-optimized digital catalog highlights the potential that retailers have with bigger devices in building a comprehensive, interactive shopping experience. 
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McDonald’s Sweden takes mobile payments to the next level
McDonald’s Sweden is integrating mobile payments into its application to deliver the best service to its customers and create new utility for the app.
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Magnolia Bakery sweetens the offer via mobile loyalty, payments app
Magnolia Bakery is developing a mobile loyalty and payments application that will feature a different reward each month based on users reaching a certain number of purchases. 
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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