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Babies “R” Us builds omnichannel prowess with print-to-Web mobile app - Mobile Commerce Daily

Babies R Us

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Babies “R” Us builds omnichannel prowess with print-to-Web mobile app
Toys “R” Us continues to make mobile a key part of its omnichannel shopping experience with a new mobile application that makes it easy for parents to engages with the Babies “R” Us print catalog to find out more about specific products and purchase items directly from its Web site.
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Clorox Co. exec: Hone in on hyper-targeted segments for mobile success
SAN FRANCISCO — A Clorox Co. executive at the ad:tech San Francisco 2014 conference spoke about the importance of splitting up one demographic — such as millennial women — into multiple segments for better success with mobile.
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Universal McCann exec boasts location-based advertising beyond radius-targeting
SAN FRANCISCO – A Universal McCann executive at the ad:tech San Francisco 2014 conference touted mobile’s ability to go beyond location-based targeting to also include behavioral data.
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Barneys removes ecommerce barrier with free return policy
Retailer Barneys New York is introducing free returns to its ecommerce services to make online shopping less stressful for its consumers.
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Related content: Commerce, Babies R Us, Toys R Us, Barneys, mobile commerce, mobile marketing, mobile

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