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Bank of America exec claims mobile ads do not trigger transactions - Mobile Commerce Daily

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Bank of America exec claims mobile ads do not trigger transactions
NEW YORK — A Bank of America executive at the 2014 IAB Mobile Marketplace presented two successful examples of campaigns where the financial institution experimented with mobile engagement versus transactions to spur higher interaction rates.
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Denny’s app drops geo-targeting in favor of customization, gaming
Denny’s recent app update pivots the brand away from a previous geo-targeted approach with a bigger focus on customization and gaming to drive user engagement and value.
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1800Flowers delivers on the value of sentiment via crowdsourcing
1800Flowers.com is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.
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SK-II promotes pop-up skincare studio via geo-targeted mobile ad
Japanese skincare brand SK-II is aiming to increase awareness for its line of beauty products through a mobile banner advertisement on New York magazine’s fashion blog The Cut.
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Related content: Commerce, Dennys, 1800Flowers, Bank of America, SK II, mobile commerce, mobile marketing, mobile

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