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Lord & Taylor builds on mobile innovations with geolocation mystery coupon - Mobile Commerce Daily

Lord & Taylor

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Lord & Taylor builds on mobile innovations with geolocation mystery coupon
Lord & Taylor builds on recent mobile innovations while dialing up the intrigue for mobile users with a new mystery coupon that does not reveal the discount amount until a shopper is inside the store.
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Victoria’s Secret capitalizes on in-app messages to drive repeat usage
Victoria’s Secret’s new iteration of its iPhone application plays up a message center where the brand will continuously push out content.
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Mobile in-store shoppers bring higher traffic, conversion and spending: Deloitte
Mobile-influenced sales in the store have reached $593 billion, with consumers who use a smartphone or other digital device during their shopping journey converting at a rate 40 percent higher than those who do not use a device, according to a new report from Deloitte Digital.
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Neiman Marcus exec says data recreates the in-store relationship online
LOST PINES, TX - It has become easier to collect data on consumers since individuals leave a trail wherever they go, but figuring out how to analyze and use the information can be daunting, according to a panel April 24 at the iProspect Client Summit.
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Related content: Commerce, Lord and Taylor, SnipSnap, Victorias Secret, Neiman Marcus, Deloitte, mobile marketing, mobile commerce, mobile

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