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White Castle bridges social media, in-store with verbal hashtags
By requiring hungry consumers who want to partake in special food items and giveaways by saying the phrase ?hashtag My Crave? when ordering inside a location or at the drive-thru, White Castle is moving beyond digital brand awareness into physical consumer engagement tactics with its mobile strategy.
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JetBlue iPad app forthcoming as mobile?s influence extends for travelers
NEW YORK - This year, JetBlue will introduce an iPad application, translate its mobile site for local markets, add high-speed Wi-Fi to all of its planes and equip flight attendants with iPad minis as mobile?s role in building customer loyalty throughout the travel journey continues to grow for the airlines.
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Foursquare checks in on social mobile exploration to drive growth
In an attempt to regain its footing, Foursquare will split into two separate applications, with the core experience focusing on discovery while a standalone service called Swarm allows friends to hive and maintain buzz concerning their whereabouts.
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