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80pc of location signals in mobile are inaccurate: xAd exec- Mobile Commerce Daily

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80pc of location signals in mobile are inaccurate: xAd exec

NEW YORK – An xAd executive at the 2014 MMA Forum said that 80 percent of location signals received by publishers are reportedly inaccurate. 

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TGI Fridays’ repeat visits increase with LoyalBlocks mobile loyalty program
TGI Fridays is among the merchants using a new mobile loyalty platform leveraging beacon technology to deliver notifications about special offers and rewards when a customer enters a store.
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Duane Reade app sets in-store agenda to match Walgreens’ innovations
Walgreens’ Duane Reade drugstore chain has updated its iPhone application with a focus on enhancing the in-store experience via digital and social content, including a 10-store iBeacon test and instant Instagram prints.
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Bloomin’ Brands exec: Mobile has measurable effect on dining choices
NEW YORK – A Bloomin’ Brands executive at the 2014 MMA Forum discussed how mobile has a measurable effect on consumer casual dining choices, stressing that continuity is key for brand strategy on mobile.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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