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Forrester’s Denée Carrington: Uber drives truly transformative mobile wallet experience - Mobile Commerce Daily

Uber

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Forrester’s Denée Carrington: Uber drives truly transformative mobile wallet experience
NEW YORK — A Forrester analyst at the 2014 MMA Forum admitted that not many mobile wallets available right now are blending commerce and context together seamlessly, although car transportation application Uber could be the exception.
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Marriott tests text service requests to empower guests via mobile
Marriott Hotels continues to lead the way in how mobile is transforming the travel experience with a test in 15 hotels enabling guests to text service requests for additional towels and chat with hotel representatives in real-time about other service needs.
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Campbell Soup Co. expands purchase-based mobile ad investments
NEW YORK – A Campbell Soup Co.  at the 2014 MMA Forum said that a mobile advertising campaign from last year that targeted consumers who had previously bought Pace salsa is now being tested by several other brands.
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Brioche Dorée goes all out on mobile wallet includes ordering, payment, loyalty and couponing
The Brioche Dorée chain has launched a mobile wallet that includes ordering, payment, loyalty and couponing features to bring added value for customers.
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Related content: Commerce, Forrester Research, Uber, mobile marketing, mobile commerce, mobile

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