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1800Flowers exec: On mobile, Amazonís syndicated search resolves retailersí gripes - Mobile Commerce Daily

1800flowers

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1800Flowers exec: On mobile, Amazonís syndicated search resolves retailersí gripes
NEW YORK - A 1800Flowers executive at the 2014 MMA Forum pinpointed Amazonís syndicated search as a big opportunity for retailers to reach shoppers, despite marketersí notorious disdain for the online giant.
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Texas Roadhouse finds mobile loyalty members are biggest brand advocates
National steakhouse chain Texas Roadhouse has acquired 60,000 subscribers to its mobile database in one year via a variety of loyalty call-to-actions.
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La Quinta alerts guests instantaneously via mobile concerning check-in

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Tribeca Film Festival NFC-enabled posters tapped 8,195 times
During the 2014 Tribeca Film Festival in New York, an out-of-home promotional campaign using near field communication technology saw fans seeking free tickets ďtapĒ promotional posters 8,195 times with 1,156 unique mobile devices.
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