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Is enthusiasm for mcommerce waning? - Mobile Commerce Daily

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Is enthusiasm for mcommerce waning?
The level of enthusiasm for mobile commerce – online sales made from a smartphone or tablet – appears to be leveling off, not from any inherent issues but because early hype is giving way to a more realistic understanding of the challenges and potential that lie ahead.  
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Gannett marries up shopping app and beacons for in-store engagement
Gannett-owned Key Ring is loading Bluetooth Low Energy into its application to better connect with smartphone-wielding grocery shoppers through hyper-targeted content and deals.
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Ace Hardware increases mobile engagement 289pc via opt-in interactive game
A group of Ace Hardware stores reported an overall increase in post-promotion engagement of 289 percent from an interactive mini-game developed for this year’s Saint Patrick’s Day weekend.
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Selfridges bets on Google+ to spur in-store engagement
Mobile plays a key role in British retailer Selfridges’ biggest beauty event and issue-raising initiative ever with in-store digital signage and installations.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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Comments on "Is enthusiasm for mcommerce waning? - Mobile Commerce Daily"

  1. Desmond Organ says:

    May 12, 2014 at 10:47am

    Companies should leverage RFID to maximize the ROI on push notification marketing.

    Mobile and Handheld devices will be soon all be equipped with Ultra High Frequency (UHF) capability to enable the wireless non-contact use of radio-frequency electromagnetic fields to transfer data.

    In essence smart tags with embedded data and information can be attached to materials such as posters and packaging.

    This labelling will not require any form of battery as they will collect energy from the handheld or mobile device that is in close proximity.
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