Smartphone share of ecommerce to stall out while tablets explode: Forrester - Mobile Commerce Daily
By Staff reports
May 13, 2014
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Gap wagers on location-based ads, Instagram to drive summer foot traffic
Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.
Michaels’ responsive site lacks streamlined experiences needed for mobile
While arts and crafts retailer Michaels built its new ecommerce site with inspirational content, including projects that are trending on Pinterest, to cater to on-the-go mobile users, the apparent use of responsive design results in a clunky experience for smartphone shoppers, with long load times for pages and overlapping content.
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