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Smartphone share of ecommerce to stall out while tablets explode: Forrester - Mobile Commerce Daily

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Smartphone share of ecommerce to stall out while tablets explode: Forrester
Tablets will be the bigger ecommerce driver going forward, with smartphones stalling out at around an 11 percent share in 2016, according to a new report from Forrester Research.
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Gap wagers on location-based ads, Instagram to drive summer foot traffic

Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.
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Michaels’ responsive site lacks streamlined experiences needed for mobile
While arts and crafts retailer Michaels built its new ecommerce site with inspirational content, including projects that are trending on Pinterest, to cater to on-the-go mobile users, the apparent use of responsive design results in a clunky experience for smartphone shoppers, with long load times for pages and overlapping content.  
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Yogurty’s loyalty program boosts new mobile wallet feature
Yogurty’s addresses the adoption challenges faced by some mobile wallets with the integration of its loyalty program as an incentive to propel mobile purchases and payments.
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