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Birds Eye pop-up restaurant treats Instagram posts as currency
Birds Eye?s new concept restaurant, The Picture House, enables customers to settle the bill by sharing Instagram pictures of their food.
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Will Apple?s commerce push include broader mPOS play?
Apple is reportedly introducing a new mPOS system in its own retail stores, possibly signaling its intention to introduce a solution more broadly in the market.
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Physical assets underpin mobile?s next phase of in-store growth
With the bulk of discussion about mobile commerce now moving towards how the medium can influence in-store sales, physical assets including kiosks and signage will play a key role in how brands and retailers weave mobile into every step of the bricks-and-mortar shopping experience.
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Metal Mulisha sees mobile revenue increase near 20pc with greater personalization
Metal Mulisha, a brand strongly influenced by the world of freestyle motocross, saw an increase in mobile profits of almost 20 percent by tailoring experiences for each user.
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