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How IKEA is boosting in-store traffic via mobile social geotargeted ads - Mobile Commerce Daily

Ikea

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How IKEA is boosting in-store traffic via mobile social geotargeted ads
An IKEA store saw a 31 percent lift in store traffic from 22- to 25-year-olds and an 11 percent lift from 26- to 35-year-olds following a geotargeted Facebook ad campaign that ran in the social network’s News Feed.
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Travel, hospitality brands hop on board with Google Glass
OpenTable, TripIt and foursquare have all rolled out efforts for Google Glass, highlighting the role that utility plays for marketers developing wearable initiatives.
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African American women more active on mobile for beauty research, deals: report
A recent study by MocoSpace found that 73 percent of African American women actively use mobile for beauty product discovery and purchase decisions.
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Mobile gift cards gain adoption with tech-savvy merchants
Mobile gift cards are experiencing a major growth spurt, especially in the most digital and cultural cities of North America, where several restaurants and bars in San Francisco including Dosa, Yank Sing, St. Vincent, Nice Ventures’ Terzo, Rose’s Café, Rose Pistola, and Michael Chiarello’s Coqueta have all developed relationships with mobile gifting service Gratafy.
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