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IBM exec claims untargeted mobile messages are the new spam
NEW YORK ? An IBM executive at the Mobile Research Summit: Data & Insights 2014 said 30 percent of all retail traffic online originated from mobile last holiday season and with expectations for a 7-10 percent increase this year, marketers must avoid broad messages that cause consumer distaste towards brands.
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BIA/Kelsey analyst: Mine geofence data to align mobile with user objectives
While mobile constitutes 20 percent of media consumption, the channel garners only 4 percent of total advertising spending, according to an executive from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.
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Yankee Group analyst: Well-balanced mobile plan can bring customer closer
NEW YORK ? Yankee Group?s research director at the Mobile Research Summit: Data & Insights 2014 said a comprehensive marketing strategy that leverages mobile across the customer journey can help retailers get closer to the customer.
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Eat24?s What?s Good tool personalizes suggestions to drive relevancy
Mobile food delivery application Eat24 implemented ?What?s Good,? a personalization tool that collects data to make educated suggestions for the consumer based on previous purchases and established preferences.
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