Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.
  • Email this
  • Print
  • ARTICLE TOOLS
    SPONSOR
  • Please click here to learn more!

Receive the latest articles for free. Click here to get the Mobile Marketer newsletters.

IBM exec claims untargeted mobile messages are the new spam - Mobile Commerce Daily

ibm

Click here to sign up for Mobile Commerce Daily for free

IBM exec claims untargeted mobile messages are the new spam
NEW YORK – An IBM executive at the Mobile Research Summit: Data & Insights 2014 said 30 percent of all retail traffic online originated from mobile last holiday season and with expectations for a 7-10 percent increase this year, marketers must avoid broad messages that cause consumer distaste towards brands.
Please click here to read the entire story on Mobile Commerce Daily

BIA/Kelsey analyst: Mine geofence data to align mobile with user objectives
While mobile constitutes 20 percent of media consumption, the channel garners only 4 percent of total advertising spending, according to an executive from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.
Please click here to read the entire story on Mobile Commerce Daily

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Yankee Group analyst: Well-balanced mobile plan can bring customer closer
NEW YORK – Yankee Group’s research director at the Mobile Research Summit: Data & Insights 2014 said a comprehensive marketing strategy that leverages mobile across the customer journey can help retailers get closer to the customer.
Please click here to read the entire story on Mobile Commerce Daily

Eat24′s What’s Good tool personalizes suggestions to drive relevancy
Mobile food delivery application Eat24 implemented “What’s Good,” a personalization tool that collects data to make educated suggestions for the consumer based on previous purchases and established preferences.
Please click here to read the entire story on Mobile Commerce Daily

Click here to sign up for Mobile Commerce Daily for free

 
Related content: Commerce, mobile commerce, mobile marketing, mobile

  • Trackback url: http://www.mobilemarketer.com/cms/trackback/18056-1
  • | Follow us on Twitter |