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Applebee’s Tap Room SMS program reinforces neighborhood-bar push - Mobile Commerce Daily

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Applebee’s reinforces neighborhood-bar positioning with Tap Room SMS program
Applebee’s has teamed up with Pabst Blue Ribbon to create the Tap Room mobile SMS program, an opt-in offer service that rewards patronage and links with a user’s social network to reinforce the chain’s positioning as a neighborhood-bar.
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7-Eleven’s global Coca-Cola promotion taps mobile for a unified experience
Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand engagements.
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Champs Sports drives 183pc increase in mobile sales
Champs Sports has seen its mobile commerce sales increase 183 percent since implementing responsive Web design about two months ago as the athletic apparel retailer ramps up its mobile-driven content to reach its target audience.
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BBVA implements HCE mobile payments through Visa to improve security
Spanish banking group Banco Bilbao Vizcaya Argentaria is introducing a commercial solution leveraging Host Card Emulation technology through financial service corporation Visa.
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