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Top 10 mobile in-store activations from the first half of 2014 - Mobile Commerce Daily

sephora

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Top 10 mobile in-store activations from the first half of 2014
Pepsi, Unilever and Sephora are among the top brands succeeding in a hyper-competitive environment whereby brands can no longer compete on price alone, and have been able to differentiate themselves with in-store experiences that inspire a new level of customer loyalty.
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Discover’s customer-service app also drives commerce
More customers are signing up for a Discover credit card via mobile app than expected, one senior executive at the financial services firm said.
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Kroger augments mobile expertise with Vitacost buy
Kroger Co. will add to its mobile-commerce know-how through the acquisition of Vitacost, an online-only retailer of consumable health products.
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Keep’s universal shopping cart attempts to address mobile shopping quagmire
Fashion wiki Keep has launched a new universal shopping cart that allows users to buy any product from any store, anywhere in one checkout process, thereby dispelling ecommerce best practices which dictate that online shopping experiences should mirror off-line purchases.
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BloomNation’s BloomSnap shares photo of flower arrangement prior to delivery
Online floral marketplace BloomNation launched BloomSnap, a new project implemented to take the anxiety out of gifting flower arrangements.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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