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Olive Garden?s new mobile-ordering experience cannot compete
Olive Garden announced a new mobile-ordering To Go experience as part of its ongoing brand renaissance, but the browser-based platform could place the chain at a disadvantage compared with the competition, which has embraced more consumer-friendly applications for the most part.
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Email drives 27pc of sales on mobile, social just 0.6pc: report
Email marketing is playing a much bigger role in driving sales on mobile phones than social media, according to a new report from Custora.
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Domino?s iPad may disrupt slow fast-casual third screen development
Domino?s is touting the iPad?s potential to drive mobile ordering in a new campaign that highlights the tablet-optimized features and encourages users to return every day for a chance at free pizza.
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Motel 6 bets on Google Wallet as a recruitment and rewards strategy
Motel 6 seeks to deliver an efficient digital booking experience by leveraging Google Wallet for faster and more convenient reservations, signifying the motelier has begun to identify customers' pain points and mitigate them via mobile.
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Yogurtland entices in-store visits with mobile rewards promoting summer flavors
Frozen yogurt chain Yogurtland is keeping customers cool this summer with 10 new flavors and by rewarding consumers for each visit and each flavor they try on its mobile application.
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